By: Alan Gonsenhauser, CMO Coach and Founder & CEO, Demand Revenue, LLC Among companies in today's saturated, acquisition-obsessed market, there's an underlying truth few can see or want to admit: When it comes to financial results, quarterly earnings, even valuation spikes—they're all rear-view mirror indicators. The companies that will dominate their markets in the next decade aren't the ones that...
Much like those first blooming flowers pushing through the soil, fresh marketing budget data has arrived to brighten our planning horizons. That's why we're so excited to share insights from the comprehensive "2025 B2B Marketing Benchmarks" report recently released by Benchmarkit. This research—conducted by Ray Rike, Jon Miller, Carilu Dietrich, and Bill Macaitis—analyzed data from 323 B2B technology companies, offering...
Drew Neisser offers 10 insights from the recent HumanX conference in Las Vegas. ...
Forget rehearsing canned answers to predictable questions. In a recent CMO Huddles session for our members in transition, Drew Neisser interviewed negotiation strategist Jacob Warwick about transforming executive interviews from interrogations into strategic conversations. Warwick revealed how marketing leaders can take control of the process, build champions across the organization, and negotiate from a position of strength—all while remaining authentic...
In today’s competitive B2B environment, customer retention is just as critical as acquisition. While marketing and sales teams focus on bringing in new clients, keeping existing ones engaged requires a different approach. Many businesses underestimate the role customer experience (CX) plays in reducing churn, yet research consistently shows that companies delivering exceptional CX see higher retention rates and increased revenue....
CMOs, marketers, & everyone else… GET OUT THERE! No… seriously. Get out of the office and go to more in-person events. Now more than ever, face-to-face interactions have become increasingly valuable. Events offer authentic connections, immersive product experiences, and unfiltered industry insights delivered in real-time. These gatherings serve as crucial growth accelerators for individuals and companies looking to expand their...
Let's face it, fellow marketing leaders—we're living in interesting times. And by "interesting," I mean the kind where phrases like DEI and ESG have morphed from corporate aspirations into political grenades that can explode in your brand's face without warning. In my conversations with CMOs across industries, I'm hearing the same concerns: "How do we stand by our values without...
By Elyse Flynn Meyer, Prism Global Marketing SolutionsCMO Huddles Partner Inbound marketing has proven to be a powerhouse for B2B organizations. Companies can build trust, generate leads, and ultimately drive growth by attracting potential customers through valuable content and creating genuine connections. However, achieving meaningful results requires a strategic approach and a commitment to evolving practices. Here’s a detailed blueprint...
Millennials and Gen-Zers now outnumber Gen-Xers and Baby Boomers in management roles, heralding a significant shift in the B2B buying landscape. As key decision-makers, their distinct preferences and buying behaviors differ markedly from their predecessors, and marketing must adapt accordingly. To help you adapt to this demographic shift, here are 5 key insights from Forrester’s VP and Research Director, Matt...
Intro: The State of Digital B2B Marketing As of August 2021, The CMO Survey reported that most companies have moved past the nascent phase of digital marketing efforts. In 2020, 31.1% reported being in the early phases, and in 2021 that number dropped to 8.6%. These percentages highlight a critical point for businesses: if your company is only just getting...