Here’s a resolution for you: thank the hosts of your favorite podcasts by writing a review or a leaving a comment on their LinkedIn page. Why? Because producing a high-quality show is a shit ton of work. We counted 34 steps to produce Renegade Marketers Unite and that didn’t even include the prep time I put in for each interview....
Since putting my book on the top of this list of 9 must-read books for marketers is blatantly self-serving, perhaps you'll take someone else's word for it. Thus, here are a few highlights from Hugh Taylor's review of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands: Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, by Drew Neisser, offers...
Here’s to all our Renegade Thinkers out there. Those who’ve steered their B2B organizations to greatness through the power of marketing. Those who challenge convention at just the right moment. Those who inject everything that they do with the perfect balance of what makes any leader prodigious: Courage, Artful, Thoughtful, and Scientific (CATS, as Drew calls them). With nearly 260...
With complicated B2B buying cycles, one thing is for certain: if your target buyer hasn’t heard of you, you’re going to have a harder time selling. Let’s face it—it’s hard to generate demand if you don’t even make a prospect’s shortlist, which is why B2B marketers need to focus on building brand awareness within their organizations. In a recent Renegade...
If you can attribute a majority of net new business pipeline to marketing, it’s safe to assume that you’re running a seriously efficient demand gen operation. CMO Joshua Leatherman of Service Express can confirm, having grown marketing-attributed, net new pipeline from 0% to 70%. Not to mention, Leatherman helped grow revenue from $30M to $130M, and the brand has an...
If you don’t follow Drew on LinkedIn, you’ve been missing out. Every Tuesday since July, Drew has asked B2B CMOs from various industries to share tips about all sorts of topics—from how to drive demand during COVID to what the CMO of the future will look like. In early September, Drew asked three CMOs to talk about what marketers should...
When discussing the future of marketing, Couchbase CMO Peter Finter said that it’s not going to be about ABM—it will be about PBM, personal-based marketing. B2B companies need to make marketing personal via customer-centric strategies that respond directly to customer needs. This has become especially true in 2020 as businesses adapt to a rapidly changing world rife with challenges. Finter’s...
Right now, we’re all a little unsure about what’s on the horizon. Preparing ourselves to be more flexible with remote work and relatively disjointed teams is absolutely, positively crucial. To help her team work smarter, not harder, CMO Anna Griffin of Smartsheet has tackled the issue of WFH productivity and employee wellness head-on. In her Renegade Thinkers Unite interview, she...
On June 16th, 2020, National Instruments launched their new brand identity, and are now known as NI. The global tech company continues to enable engineers around the world with their test-and-measure tools, but now they’ve enhanced the brand with a sleek, modern logo, standout colors, and a tremendous rallying cry: “Engineer Ambitiously.” However, their purpose-packed tagline doesn’t apply only to...
In a recent survey, 97% of 110 B2B CMOs acknowledged that they had revised their marketing plans in 2020. This should come as no surprise—it's been a tough year so far—but it's clear evidence that agility is not just a desirable trait for CMOs, it's necessary. Even more, pivoting on a dime sometimes means dropping old assumptions in favor of...