Drew Neisser offers 10 insights from the recent HumanX conference in Las Vegas. ...
Top Ten Takeaways from HumanX for B2B CMOs: A Deep Dive in the AI Ocean
Category: CMO Tips
4 Interview Questions Every CMO Must Master
Forget rehearsing canned answers to predictable questions. In a recent CMO Huddles session for our members in transition, Drew Neisser interviewed negotiation strategist Jacob Warwick about transforming executive interviews from interrogations into strategic conversations. Warwick revealed how marketing leaders can take control of the process, build champions across the organization, and negotiate from a position of strength—all while remaining authentic...
How Customer Experience Can Combat Customer Churn In B2B Markets
In today’s competitive B2B environment, customer retention is just as critical as acquisition. While marketing and sales teams focus on bringing in new clients, keeping existing ones engaged requires a different approach. Many businesses underestimate the role customer experience (CX) plays in reducing churn, yet research consistently shows that companies delivering exceptional CX see higher retention rates and increased revenue....
Must-Attend B2B Marketing Events in 2025
CMOs, marketers, & everyone else… GET OUT THERE! No… seriously. Get out of the office and go to more in-person events. Now more than ever, face-to-face interactions have become increasingly valuable. Events offer authentic connections, immersive product experiences, and unfiltered industry insights delivered in real-time. These gatherings serve as crucial growth accelerators for individuals and companies looking to expand their...
The Political Tightrope: A CMO's Guide to Navigating DEI and ESG in Polarized Times
Let's face it, fellow marketing leaders—we're living in interesting times. And by "interesting," I mean the kind where phrases like DEI and ESG have morphed from corporate aspirations into political grenades that can explode in your brand's face without warning. In my conversations with CMOs across industries, I'm hearing the same concerns: "How do we stand by our values without...
10 Ways to Amplify Your Inbound Marketing: A Blueprint for Driving B2B Growth
By Elyse Flynn Meyer, Prism Global Marketing SolutionsCMO Huddles Partner Inbound marketing has proven to be a powerhouse for B2B organizations. Companies can build trust, generate leads, and ultimately drive growth by attracting potential customers through valuable content and creating genuine connections. However, achieving meaningful results requires a strategic approach and a commitment to evolving practices. Here’s a detailed blueprint...
Demographic Shifts: Adapting B2B Marketing Strategies for New Generations
Millennials and Gen-Zers now outnumber Gen-Xers and Baby Boomers in management roles, heralding a significant shift in the B2B buying landscape. As key decision-makers, their distinct preferences and buying behaviors differ markedly from their predecessors, and marketing must adapt accordingly. To help you adapt to this demographic shift, here are 5 key insights from Forrester’s VP and Research Director, Matt...
The future of B2B marketing in 2023 and beyond
Intro: The State of Digital B2B Marketing As of August 2021, The CMO Survey reported that most companies have moved past the nascent phase of digital marketing efforts. In 2020, 31.1% reported being in the early phases, and in 2021 that number dropped to 8.6%. These percentages highlight a critical point for businesses: if your company is only just getting...
Must-Listen Podcasts For B2B Marketing Leaders
You really should subscribe to these top-rated, must-listen-to podcasts for B2B marketing leaders ASAP. The Marketing Book Podcast Marketing Today Renegade Marketers Unite SaaS Backwards B2B Growth: Your Daily B2B Marketing Podcast The State of Demand Gen The CMO Podcast Marketing Trends Demand Gen Radio Exit Five B2B Marketing Podcast The Mindful Marketer Rockstar CMO FM CMO Convo The Marketing...
99+ Top-Rated B2B Marketing Services Firms
If you’re in the market for an agency partner, this mega-list of B2B marketing firms is CMO-certified, sourced from CMO Huddles recommendations, Renegade Marketers Unite interviews, and Renegade’s own industry experience. These 99+ firms are sorted by service specialty—send us an email at drew@renegade.com if you’d like us to make any introductions or have other information needs. B2B Branding Agencies...