How to Stop Random Acts of Content and Start Fueling Revenue: B2B marketing leaders tell me the same story on repeat: “We build slick decks and elegant one-pagers, but Sales keeps using that ancient slide with the 2019 logo. Meanwhile, I’m drowning in last-minute requests.” Finding the sweet spot between ad-hoc support and repeatable, high-impact enablement is the modern marketer’s...
If your company has a podcast, at some point, your CEO will ask, "How do we grow the reach of our show?" It’s a familiar request—and a fair one, in theory. Podcasts can be a powerful tool for thought leadership, customer engagement, and even demand generation. But here’s the catch: Most B2B podcasts aren’t designed to go viral, nor should...
By Elyse Flynn Meyer, Prism Global Marketing Solutions Content isn’t just king, it’s the currency of brand trust. But creating content alone isn't enough. To truly convert, your content marketing strategy must guide decision-makers through a value-driven journey, meeting them where they are and empowering them at each step. For marketing executives under pressure to deliver a return on investment...
You really should subscribe to these top-rated, must-listen-to podcasts for B2B marketing leaders ASAP. The Marketing Book Podcast Marketing Today Renegade Marketers Unite SaaS Backwards B2B Growth: Your Daily B2B Marketing Podcast The State of Demand Gen The CMO Podcast Marketing Trends Demand Gen Radio Exit Five B2B Marketing Podcast The Mindful Marketer Rockstar CMO FM CMO Convo The Marketing...
“Insight without action is delusion.” This quote from Conversica CMO Sonny Dasgupta sums up the challenge facing most Sales and Marketing teams these days: There’s just too much intent data and not enough time or resources to reach prospects at scale. The issue was recently discussed in the webinar: “Nothing Is Wrong with Your ABM Strategy, But Your Execution is...
Riskified is on a mission to enable safe, accessible, and frictionless interactions for online merchants. Their next-generation platform mitigates eCommerce fraud without affecting the online shopping process, ultimately reducing operating costs and growing revenue for the merchant. We partnered with Riskified to design and field a research study to bring this solution to the fore, as many online merchants don’t...
We recently got our hands on eMarketer’s November Email Marketing 2020 report. It’s chock full of new insights about how 2020’s disruptions will affect the future of email marketing. The report sources its info from an extensive selection of data sets and 16 different marketing experts—one of whom is our own Drew Neisser and two others are friends of the...
If you don’t follow Drew on LinkedIn, you’ve been missing out. Every Tuesday since July, Drew has asked B2B CMOs from various industries to share tips about all sorts of topics—from how to drive demand during COVID to what the CMO of the future will look like. In early September, Drew asked three CMOs to talk about what marketers should...
Email. The stuff that floods your inbox every day, the stuff that you can never seem to delete fast enough before more comes in. Rather than offering just another opinion piece, we wanted to share a few takeaways from Litmus’ comprehensive 2020 State of the Email Report. The study findings are gated and, ironically, require your email address to get...
Any messaging set in January has long been abandoned. After all, 97% of the 110 B2B CMOs that we surveyed said that they had to revise their 2020 marketing plans. They had to. Offices went entirely remote. Marketers were (and still are) being asked to do more with less. Messages that focused on winning and excellence had to be converted...