If "every village has its idiot" had an antithesis, it would be "every community has its organizer." In any group setting, he or she is that person who naturally brings together disparate individuals with a common bond and, most important, mobilizes them for action. At Kofax, that person is Grant Johnson, chief marketing officer. The automation software company was acquired...

Finding myself among the 145 million American's who personal information was compromised by the gargantuan Equifax data breach, I welcomed the chance to talk with cybersecurity expert Norman Guadagno, senior VP of data security company Carbonite. Our conversation was both scary and enlightening as Guadagno pointed out how poorly Equifax handled the crisis, the inevitability of having your personal and company...

When Paul Gottsegen grabbed the CMO reins at Mindtree in 2013, he noticed a major deficiency in both himself and his team—there wasn't a single marketing technologist among them. Throwing down the gauntlet, Gottsegen shocked his team by mandating they all become more tech-centric since until that point, "everybody thought that was someone else's job." While Gottsegen admits there have...

Creating more immersive experiences has been the goal of storytellers since humans first gathered around the campfire and added a lion's roar to their tale of the hunt. The stunt-loving film director William Castle electrified seats in the '50s for "The Tingler" to literally add extra shock value! John Waters infamously included "Odorama" scratch and sniff cards for screenings of his...

Marketing technology has done wonders for the practice of marketing. It has refined, streamlined and taken the guesswork out of some formerly nebulous areas of the industry. But martech and the need to support ideas with data have increasingly pitted marketing against its roots: the art of creativity. The question today is, "Which side is the real driver of innovation?" If...

Fourteen years ago, Simon Mulcahy startled his boss by turning down a promotion. He then proceeded to a pub ("This is what you do in England," he said) and was later joined by his wife to ponder their future. Together they reviewed an issue of The Economist that listed the best places to work and live in the world and, remarkably, they...

When you spy the occasional B2B ad campaign that is both surprising and relevant, veterans of the trade can't help but wonder, "Why wasn't that new 'organ' rejected by the corporate body?" To answer this question, it helps to spend time with the top marketing surgeon (aka CMO). In the interview below, Lauren Flaherty, CMO at CA Technologies, helps dissect the...