"I'm just suggesting, humbly, that better products are easier to sell," says Jerome Nadel, senior VP and chief marketing officer at Rambus, a public software licensing company in Silicon Valley. This begs the question, are better products really too much to ask for? For decades, the answer for many CMOs has been, unfortunately, yes. Like it or not, it has traditionally...

Whether it's seen as a guiding light or a perilous sinkhole, the use of data is a predominant consideration for B2B marketers, especially as they look ahead to 2018. In fact, gathering, dissecting, deploying and protecting data is so top-of-mind that you might think these folks were becoming geeks of the first order, mirroring the passions and predilections of coders and...

Ensconced in the luxurious observation lounge of a brand-new 168,000-ton ship, Meg Lee, chief marketing officer of Norwegian Cruise Lines, greeted me with smiles and a champagne glass. This demonstration of the notion that travel should be fun ended with my first question about her definition of marketing. She responded: "filling ships." "My job is to fill a fleet of...

If "every village has its idiot" had an antithesis, it would be "every community has its organizer." In any group setting, he or she is that person who naturally brings together disparate individuals with a common bond and, most important, mobilizes them for action. At Kofax, that person is Grant Johnson, chief marketing officer. The automation software company was acquired...

Finding myself among the 145 million American's who personal information was compromised by the gargantuan Equifax data breach, I welcomed the chance to talk with cybersecurity expert Norman Guadagno, senior VP of data security company Carbonite. Our conversation was both scary and enlightening as Guadagno pointed out how poorly Equifax handled the crisis, the inevitability of having your personal and company...