We've recently sent you some examples of the power of great storytelling. But can a great story actually drive leads your business? The answer is, unequivocally, "Yes!" (And we can prove it). Hear from one of our clients, in her own words, about how our story-driven marketing campaign ("Reducing Friction") has generated qualified leads and awareness for Tungsten Network: We've...
Ah taxes... If the thought of getting through this onerous, yearly ritual brings a tear of frustration and anxiety to your eye, you're not alone. But there is hope - and help - available, as this storytelling campaign from tax and accounting software maker, Intuit, so poignantly demonstrates. It just goes to show that no matter what the product or...
Do you know the one thing that ALL inbound and outbound lead generation strategies need to succeed? (See the answer below, but first consider this): Where do you "lead" your inbound leads - and what do you give them when they get there? How do you market to outbound prospects? You give them content, right? Sometimes that content is your...