[This is part 2 of a 4-part blog series about CATS (Courageous, Artful, Thoughtful, Scientific) a Renegade framework for building an unbeatable B2B brand.] A brand is an idea. Once you’ve courageously set your strategy, it’s time to figure out what that idea is going to look like to the world. As in, what the brand will represent, how you’ll…
Courageous Strategy. It’s the first part of the CATS framework, an acronym describing the top 4 qualities of brilliant marketers who build brilliant B2B brands. Great B2B marketers have the courage to do something unique that can differentiate their brand in a big way and fuel next-level growth. Below, find a list of 3 ways you can implement a courageous…
What is blue and white and read all over? It’s Drew Neisser’s latest book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands! Chock-full of amazing insights, Renegade Marketing is 150 pages of straight B2B goodness. It starts with CATS, an acronym for Courageous, Artful, Thoughtful, and Scientific—the four key traits that make a good leader, great. This framework lays…
In CMO Huddles, the debate rages on about calling out brand-building in your budget. Some do. Most don’t. But all recognize that brand-building takes time, can be measured, and impacts all aspects of the company including employee retention, recruiting, CX, and demand generation. There are quite a few euphemisms that CMOs are using to disguise the word “brand” (i.e., air…
“Insight without action is delusion.” This quote from Conversica CMO Sonny Dasgupta sums up the challenge facing most Sales and Marketing teams these days: There’s just too much intent data and not enough time or resources to reach prospects at scale. The issue was recently discussed in the webinar: “Nothing Is Wrong with Your ABM Strategy, But Your Execution is…
Riskified is on a mission to enable safe, accessible, and frictionless interactions for online merchants. Their next-generation platform mitigates eCommerce fraud without affecting the online shopping process, ultimately reducing operating costs and growing revenue for the merchant. We partnered with Riskified to design and field a research study to bring this solution to the fore, as many online merchants don’t…
Here’s to all our Renegade Thinkers out there. Those who’ve steered their B2B organizations to greatness through the power of marketing. Those who challenge convention at just the right moment. Those who inject everything that they do with the perfect balance of what makes any leader prodigious: Courage, Artful, Thoughtful, and Scientific (CATS, as Drew calls them). With nearly 260…
It’s official—the world’s gone digital. One McKinsey study reported that digital adoption has taken a quantum leap due to the COVID-19 crisis, with the average share of digital customer interactions advancing by three to four years while the rate of companies developing digital/digitally enhanced products and services leapt forward by seven. It follows that companies who embrace the shift to…
[This post was updated in December 2021] Next up, Phoenix! The Valley of the Sun is the most 5th-most populous city in the U.S and the only state capital with more than one million residents—making it a hot spot for creative marketing talent. Like our other Top 5 lists, these B2B marketing agencies are great at what they do, agilely…
Despite what you may have heard, B2B does not stand for “boring-to-business.” It stands for business-to-business—the business model where companies sell products and/or services to other companies to help them grow. It’s an exciting place to be, especially considering that B2B businesses provide the behind-the-scenes operations to make the world go round, but B2B still has a dry reputation compared…