Social News Roundup | August 1, 2014

1. Snapchat Valued at $10 Billion Despite the fact that Snapchat never has made any revenue, the company is valued at $10 billion. Read more… 2. Facebook’s Internet.org Project Launches In Zambia Facebook continues to bring the Internet to those who are not yet online by expanding their Internet.org project to Zambia. Read more… 3. Twitter Experimenting With New Hashtag…

Weird Al’s Digital Masterclass – A Case Study on “Mandatory Fun”

This July, “Weird Al” Yankovic’s “Mandatory Fun” became the first comedy album since 1963 to reach number 1 on the Billboard 200. It’s a momentous achievement for any artist, but how he pulled it off is even more impressive. Using some original content, smart partnerships and a Q&A on an unlikely source, Weird Al was able to consolidate his scattered…

Social News Roundup | July 30, 2014

1. Facebook Is Forcing Users to Use Messenger App Users will soon be required to use Facebook’s Messenger app in order to chat directly with their Facebook friends on mobile devices. Read more… 2. LinkedIn’s Mobile App Gets a New Profile Look LinkedIn revamped its mobile app by displaying more relevant information on user’s profiles based on how much time…

Social News Roundup | July 30, 2014

1. Facebook Is Forcing Users to Use Messenger App Users will soon be required to use Facebook’s Messenger app in order to chat directly with their Facebook friends on mobile devices. Read more… 2. LinkedIn’s Mobile App Gets a New Profile Look LinkedIn revamped its mobile app by displaying more relevant information on user’s profiles based on how much time…

Social News Roundup | July 23, 2014

1. Pinterest Ranks High In Customer Satisfaction When it comes to user satisfaction, Pinterest ranks as the top social media site. Read more… 2. Twitter Is Making Improvements to Direct Messages Twitter plans to update its iPhone and Android app by allowing users to access their entire direct message history on mobile. Read more… 3. Social Campaign Promotes Boys Wearing…

Social News Roundup | July 18, 2014

1. Twitter Tells Marketers to Focus On Everyday Moments Major events such as the World Cup provide great ways for brands to connect with consumers, but once those events are over, consumers have since moved on. For other content opportunities, marketers should focus on “Everyday Moments” to spark daily conversation and engage users with the right message. Read more… 2….

Social News Roundup | July 16, 2014

1. Twitter Releases Improved Dashboard Data The new and improved Twitter analytics dashboard now includes detailed data on the performance of organic tweets. Read more… 2. LinkedIn Acquires Newsle, A Google Alerts Style Network LinkedIn has acquired a service called Newsle that allows users to import their Facebook and LinkedIn contacts and receive alerts whenever a friend or contact is…

Social News Roundup | July 11, 2014

1. The New Social Networking App Sobrr Erases Everything After 24 Hours To encourage users to go out and live in the moment, photos and comments that are posted on the new social networking app Sobrr will expire after 24 hours. Read more… 2. LinkedIn Replaces Contacts iOS App With Connected To help strengthen professional relationships, LinkedIn replaced its Contacts app…

Social News Roundup | July 2, 2014

1. Facebook Experimented With Emotional Posts On Timeline with 700,000 Users Facebook conducted a psychological experiment manipulating people’s news feeds and found that people who saw fewer positive posts on their feed wrote more negative posts, and people who saw fewer negative posts became more positive themselves. Read more… 2. Twitter Rolls Out Mobile App Install Ads Twitter is releasing…