There are a million and one reasons why cultivating brand purpose should be a priority for any business and, in light of the current COVID pandemic, here's one more (with 4 inspiring examples to back us up)! Because a true purpose is the overarching, guiding force behind everything a company does, it’s the contingency plan you didn’t know you needed...
As offices around the world go remote, we’ve heard all of the basics for working from home: maintain a routine, set up a workspace, remember to shower, and if you’re going to wear sweatpants, at least change out of the ones you wore to bed. For many organizations without much experience working remotely, there is a whole new learning curve...
Without context, here are a few rapid-fire quotes: “You’re not doing it just to look good, you’re doing it because you want to.” “There’s no point in doing anything if you’re not going to try to get better.” “This world is built on collaboration.” “If I don’t keep my promise, that means I’m lying. And if I’m lying she won’t be my...
Healthcare. To many, the word itself is an oxymoron, with "caring" often missing from the provision of health services to those who need it the most. In fact, in an Gallup poll published in August, the healthcare industry ranked just above the pharmaceutical industry and the federal government as Americans' three least favorite business sectors. These negative feelings run deep...
Loyalty programs. We're all familiar with them. You make several purchases at one of your go-to stores or businesses and you get some form of reward in return. It's a win-win from both consumers and brands. But what about the bigger prize at play here, the data that consumers generate when their loyal purchase decisions are aggregated and analyzed? And...
AI. Machine Learning. Augmented Reality. Today's CMO has to be both artist and technician to keep up with all the new tools that are coming down the line. Unfortunately, this marriage of technology with creativity often feels forced. If it's not done properly, the tech/marketing combo can seem disjointed from the overall brand story. Not so with Australian winemaker, 19...
It was impossible to predict the evolution of social media over time. Possibly the biggest change was the shift from connecting with friends to a new extension of businesses for workplace productivity and added customer service value. The importance of social media for business is increasingly immense in the age of overlapping social communities, and stepping up monitoring can help...
Flowers? Chocolate? Jewelry? What is the best gift to give the person who gave you life? If you're planning to give a jewelry item to your mother on this special day, you may visit an online jewelry shop like https://gemaandco.com/collections/cushion-cut-moissanite-engagement-rings. For those who want unconventional Mother’s Day gift ideas, it’s a worthwhile endeavor to look at different companies’ social media...
We all know who won the Super Bowl on Sunday night, but Renegade is more interested in who won the high-stakes real-time marketing melee. After a thorough review of the contenders, we’re declaring Tide the big winner! Taking advantage of the fact that all the Super Bowl commercials were released well in advance of the big game, Tide came prepared...
Ask almost anyone in a corporate leadership role, and they’ll tell you that the success or failure of a company depends less on corporate structure and a great logo than it does on that hard-to-define, oh-so-important secret sauce: the human element. A great leader cannot be successful without surrounding him or herself with a great team of people who embody...