Category: Storytelling

10 Ways to Amplify Your Inbound Marketing: A Blueprint for Driving B2B Growth


By Guest Post

By Elyse Flynn Meyer, Prism Global Marketing SolutionsCMO Huddles Partner Inbound marketing has proven to be a powerhouse for B2B organizations. Companies can build trust, generate leads, and ultimately drive growth by attracting potential customers through valuable content and creating genuine connections. However, achieving meaningful results requires a strategic approach and a commitment to evolving practices. Here’s a detailed blueprint…

Mind your MacGuffin


By Alex D'Amore

What do the Maltese Falcon, the briefcase in Pulp Fiction, and the One Ring in Lord of the Rings have in common? They are all examples of a storytelling plot device known as a MacGuffin. A MacGuffin can literally be anything—a book, a mysterious briefcase (as mentioned above) but its only purpose is to set the story in motion. Once that’s accomplished, the MacGuffin usually…

Augmented Reality Aided and Abetted 19 Crimes


By Renegade

AI. Machine Learning. Augmented Reality. Today’s CMO has to be both artist and technician to keep up with all the new tools that are coming down the line. Unfortunately, this marriage of technology with creativity often feels forced. If it’s not done properly, the tech/marketing combo can seem disjointed from the overall brand story. Not so with Australian winemaker, 19…

Here’s Proof That Storytelling Works


By Alex D'Amore

We all love a great story, right? Well, as it turns out, customers and prospects love great brand stories too! A recently completed research study of over 1000 marketers concluded that among the highest performing content marketers, storytelling has become a “state of mind,” with 83% reporting that a “storytelling ethos permeates their entire organization” as a result. But make…

Storytelling Tips from Kurt Vonnegut


By Alex D'Amore

Although there is no single, objective standard for the elements of a great story, the prolific American writer, Kurt Vonnegut, liked to say that you must “be a sadist” to your characters. “Make awful things happen to them,” he said, “in order that the reader may see what they are made of.” What he was really driving at is the…

B2B Video from HP: Follow Your Dreams


By Alex D'Amore

Were you a dreamer when you were a child? Did you get in trouble for daydreaming when you should have been doing your schoolwork—or did you have a teacher that recognized your higher purpose? This wonderful story from HP illustrates what beauty can truly arise when you’re encouraged to follow your dreams. Not only is this a great example of…

Personification: An Effective B2B Marketing Technique


By Alex D'Amore
Personification in B2B Marketing

Personification: The representation of an abstract element of your story in human form. You probably encountered this term in high school as an effective, if novel, element of good storytelling. Instead of describing a conflict, you give it a human form and let that character literally tell it’s own story. Customer service software vendor, Zendesk, pulls this off to hilarious…

Can a great story drive leads? (Spoiler alert: Yes!)


By Renegade

We’ve recently sent you some examples of the power of great storytelling. But can a great story actually drive leads your business? The answer is, unequivocally, “Yes!” (And we can prove it). Hear from one of our clients, in her own words, about how our story-driven marketing campaign (“Reducing Friction”) has generated qualified leads and awareness for Tungsten Network: We’ve…