Drew Neisser offers 10 insights from the recent HumanX conference in Las Vegas. ...
Top Ten Takeaways from HumanX for B2B CMOs: A Deep Dive in the AI Ocean
Category: Technology
B2B Market Research to Scale Your ABM Efforts
“Insight without action is delusion.” This quote from Conversica CMO Sonny Dasgupta sums up the challenge facing most Sales and Marketing teams these days: There’s just too much intent data and not enough time or resources to reach prospects at scale. The issue was recently discussed in the webinar: “Nothing Is Wrong with Your ABM Strategy, But Your Execution is...
The Art of B2B Social Selling in 2021
Recently, at Renegade, we’ve (unsurprisingly) been noticing an increased demand for our social selling training services, so we wanted to offer a bit of guidance on the subject as it can be crucial for B2B sales teams nowadays. What is social selling? Social selling is the practice of sales teams using social media to start conversations with prospects, cultivate real...
3 Ways Video Can Make the Marketing Star
First of all, apologies for the Video Killed the Radio Star pun, we couldn’t resist. Renegade recently received a report examining, among other things, the effectiveness of video content in marketing efforts. Granted, this has been a trend for a while, but there’s never been a stat-based case for adding video to your toolbelt quite like the current one. Here...
The Future [Virtual] Reality of Marketing
“Once upon a time…” Surely you recognize these famous words, as they pull on your heartstrings and bring back memories of your childhood. Marketing similarly uses storylines to engage customers, and recent advances in technology are allowing these stories to reach the next level—by immersing customers in a virtual reality (VR). Since virtual reality is still a relatively new construct,...
The Fitness Tracker that Doubles as a Digital Trainer
Our Founder Drew Neisser and our Chief Operating Officer, Linda Cornelius are in constant competition in regards to who takes more “steps” on their Fitbits. In light of this I thought it would be interesting to look at a competing fitness tracker and evaluate its effectiveness. Fitness trackers are the one type of wearable tech that encourage healthy living. They...
5 Useful New Features You Could Use in iOS 9 that You Couldn’t Use in iOS 8
The latest version of Apple’s mobile operating system, iOS9, was released yesterday, and it introduces a whole host of new updates. Want to know what’s different about this new edition? To help you navigate, I’ve rounded up 5 awesome tricks you probably didn't know about the new iOS 9. 1. Search the Setting Photo courtesy of MacRumor. iOS 9...
Moms and The Mobile-Market
Ever find that perfect pair of shoes while scrolling through Instagram? Realize you’re about to run out of diapers and don’t have time to get to the store? Dilemmas like these are now easier to solve as a result of the increasing popularity of mobile shopping. The online retail marketplace is expanding, and some savvy brands are jumping on the...
FitBit fuels the future of wearable technology – what's next?
We all love a little competition. Pairing fitness with wearable technology, FitBit inspires an active lifestyle by tracking the number of steps one takes daily, encouraging users to meet their personal fitness goals. These accomplishments are rewarded within the mobile app, instilling motivation to maintain one’s health and well being. According to its website, FitBit has inspired users to take...
WWDC 2015: Software Updates, Apple Music and Drake
On Monday in San Francisco, Apple’s Worldwide Developers Conference featured several software updates, app improvements and a subscription music service. Here’s the rundown in case you missed the live stream. Photo courtesy of TechCrunch OS X El Capitan Apple’s Mac software, OS X 10.11 will be released next Fall for free, with a public beta available this July. “El...