If you’re a B2B marketer, the “dark funnel” has likely made its way onto your whiteboard, your QBR decks, and your CEO’s list of things marketing should be fixing. The term itself sounds ominous, but it really just refers to the parts of the buyer’s journey we can’t see, like anonymous research, untracked conversations in Slack groups, Reddit threads, or...
B2B buyers no longer tolerate clunky, outdated online experiences. They expect the same speed, convenience and personalization found in B2C ecommerce – but with the added complexity of bulk ordering, negotiated pricing and procurement system integration. Companies that fail to refine their ecommerce platforms risk losing customers to competitors that offer a more seamless, efficient purchasing journey. To drive conversions...
Drew Neisser offers 10 insights from the recent HumanX conference in Las Vegas. ...
“Insight without action is delusion.” This quote from Conversica CMO Sonny Dasgupta sums up the challenge facing most Sales and Marketing teams these days: There’s just too much intent data and not enough time or resources to reach prospects at scale. The issue was recently discussed in the webinar: “Nothing Is Wrong with Your ABM Strategy, But Your Execution is...
Recently, at Renegade, we’ve (unsurprisingly) been noticing an increased demand for our social selling training services, so we wanted to offer a bit of guidance on the subject as it can be crucial for B2B sales teams nowadays. What is social selling? Social selling is the practice of sales teams using social media to start conversations with prospects, cultivate real...
First of all, apologies for the Video Killed the Radio Star pun, we couldn’t resist. Renegade recently received a report examining, among other things, the effectiveness of video content in marketing efforts. Granted, this has been a trend for a while, but there’s never been a stat-based case for adding video to your toolbelt quite like the current one. Here...
“Once upon a time…” Surely you recognize these famous words, as they pull on your heartstrings and bring back memories of your childhood. Marketing similarly uses storylines to engage customers, and recent advances in technology are allowing these stories to reach the next level—by immersing customers in a virtual reality (VR). Since virtual reality is still a relatively new construct,...
Our Founder Drew Neisser and our Chief Operating Officer, Linda Cornelius are in constant competition in regards to who takes more “steps” on their Fitbits. In light of this I thought it would be interesting to look at a competing fitness tracker and evaluate its effectiveness. Fitness trackers are the one type of wearable tech that encourage healthy living. They...
The latest version of Apple’s mobile operating system, iOS9, was released yesterday, and it introduces a whole host of new updates. Want to know what’s different about this new edition? To help you navigate, I’ve rounded up 5 awesome tricks you probably didn't know about the new iOS 9. 1. Search the Setting Photo courtesy of MacRumor. iOS 9...
Ever find that perfect pair of shoes while scrolling through Instagram? Realize you’re about to run out of diapers and don’t have time to get to the store? Dilemmas like these are now easier to solve as a result of the increasing popularity of mobile shopping. The online retail marketplace is expanding, and some savvy brands are jumping on the...