“Insight without action is delusion.” This quote from Conversica CMO Sonny Dasgupta sums up the challenge facing most Sales and Marketing teams these days: There’s just too much intent data and not enough time or resources to reach prospects at scale. The issue was recently discussed in the webinar: “Nothing Is Wrong with Your ABM Strategy, But Your Execution is…
B2B Market Research to Scale Your ABM Efforts
![B2B Market Research: The New Sales and Marketing Divide](https://renegademarketing.com/wp-content/uploads/Screen-Shot-2021-11-05-at-12.25.47-PM-e1636129729847-1200x1200.png)